TERMS & CONDITIONS
Effective Date: 17 April 2024
Welcome to the Freed From website (“Website”). By accessing or using this Website, you agree to be bound by these Terms & Conditions. If you do not agree with these Terms, please do not use this Website.
1. About Us
This Website is operated by The Freed From Company Limited, together with its associated company Freed Distribution Limited (collectively referred to throughout these Terms as “Freed From“, “we“, “our” or “us“).
Freed From exists to discover, evaluate, promote, import and distribute exceptional non-alcoholic beverages from around the world.
Our focus is on products that meet our quality standards and our commitment to responsible drinking culture.
2. Acceptance of These Terms
By accessing this Website you confirm that:
- you have read these Terms;
- you agree to be legally bound by them;
- you will use this Website only for lawful purposes.
3. Website Content
The information provided on this Website is intended for general informational and commercial purposes.
Whilst we endeavour to ensure information is accurate and up to date, we make no guarantee that:
- all information is complete;
- all information remains current;
- products shown remain available;
- all producer information remains unchanged.
We reserve the right to modify Website content at any time without notice.
4. Our Products & Services
Freed From currently specialises in:
- non-alcoholic wines;
- de-alcoholised wines;
- alcohol-free botanical beverages;
- non-alcoholic spirit alternatives;
- premium alcohol-free drinks;
- product discovery;
- UK market introduction;
- importation and distribution;
- producer support and regulatory guidance.
Availability of products and services may vary by market and territory.
5. Our Product Standards
Freed From exists to champion premium alcohol-free beverages.
As part of our trading philosophy:
- we do not intentionally source, import or distribute beverages exceeding 0.5% alcohol by volume (ABV);
- products selected by Freed From undergo internal evaluation before consideration for our portfolio;
- only products meeting our quality expectations may be recognised as having MADE THE GRADE™;
- inclusion within the Freed From portfolio remains entirely at our discretion.
Where products are described as alcohol-free or de-alcoholised, those descriptions reflect applicable legal definitions and producer information available at the time of publication.
6. Responsible Consumption
Freed From supports responsible drinking choices.
Freed From promotes responsible drinking choices by championing premium beverages containing no more than 0.5% alcohol by volume.
Our mission is to increase consumer access to premium non-alcoholic alternatives while supporting informed consumer choice.
Nothing on this Website should be interpreted as medical, nutritional or therapeutic advice.
7. Regulatory Information
Information provided on this Website regarding product labelling, regulatory matters or market guidance is intended as general information only.
Where Freed From provides producer guidance or label compliance support, recommendations are based upon the information supplied by producers and current regulatory understanding at the time of assessment. Final legal responsibility for product compliance remains with the producer, manufacturer and relevant Food Business Operator.
Independent compliance assessments may be undertaken by external specialists where appropriate.
8. Producer Information
Information relating to producers, brands, products, awards or tasting notes is supplied in good faith.
Descriptions represent opinions, technical information or marketing material available at the time of publication.
Freed From cannot guarantee future availability, formulation changes or producer updates.
9. Intellectual Property
Unless otherwise stated, all Website content is owned by or licensed to Freed From.
This includes:
- logos;
- trademarks;
- graphics;
- photographs;
- videos;
- text;
- reports;
- regulatory documentation;
- branding;
- MADE THE GRADE™;
- website design;
- original content.
No material may be copied, reproduced, distributed or commercially exploited without prior written permission.
10. Website Use
You agree not to:
- misuse this Website;
- interfere with Website security;
- introduce malware or malicious code;
- attempt unauthorised access;
- use automated systems to extract data without permission;
- infringe intellectual property rights.
11. Third-Party Websites
This Website may contain links to third-party websites.
Freed From does not control those websites and accepts no responsibility for their content, availability or privacy practices.
Accessing third-party websites is entirely at your own risk.
12. Limitation of Liability
To the fullest extent permitted by law, Freed From excludes liability for:
- indirect losses;
- consequential losses;
- loss of profits;
- business interruption;
- loss of goodwill;
- inaccuracies or omissions within Website content;
- temporary Website unavailability.
Nothing within these Terms excludes liability that cannot legally be excluded under applicable law.
13. Indemnity
You agree to indemnify Freed From against any claims, liabilities, losses, damages or expenses arising from your misuse of this Website or breach of these Terms.
14. Privacy
Your use of this Website is also governed by our Privacy Policy.
Where personal information is collected, it will be handled in accordance with applicable UK data protection legislation.
15. Changes to These Terms
We may revise these Terms & Conditions from time to time.
Updated versions become effective immediately upon publication on this Website.
Continued use of the Website constitutes acceptance of any revised Terms.
16. Governing Law
These Terms & Conditions shall be governed by and interpreted in accordance with the laws of England and Wales.
Any disputes arising in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
17. FreedFrom Trade Launch Prize Draw
Promoter: FREED DISTRIBUTION LIMITED, 34 Kensington Park Road, London W11 3BU, registered in England and Wales under company number 16281248 (“the Promoter”).
Last updated: 24 August 2026
a) Acceptance
By entering this prize draw you accept these terms and conditions in full. Entries that do not comply will be disqualified.
b) Eligibility
The prize draw is open to legal residents of the United Kingdom aged 18 or over, excluding employees and agents of the Promoter, their immediate families and households, and anyone else professionally connected with the prize draw or its administration.
Entrants must have an Instagram account that is public, or otherwise set so that the Promoter can view the entry. The Promoter is not responsible for entries it cannot see.
Entrants must comply with Instagram’s own Terms of Use.
c) Prize draw period
The prize draw opens at 10:30 on Monday 24 August 2026 and closes at 17:00 on Thursday 27 August 2026 (“the Closing Date”). All times are UK time.
Entries received after the Closing Date will not be counted. The Promoter’s computer clock is the definitive time.
d) How to enter
To enter, entrants must, before the Closing Date:
follow @freedfromcompany on Instagram; like the prize draw post; tag a friend who likes non-alcoholic drinks in the comments of the prize draw post; and include the hashtag #TRADELAUNCH in the same comment.
Entry is free. No purchase is necessary and no purchase will increase an entrant’s chance of winning. Entrants are responsible for their own internet or data costs, which are charged at their normal rate.
One entry per person. Where multiple entries are received from the same person, only the first will be counted and the remainder will be disqualified.
Entries made through automated systems, bulk entries, entries submitted by third parties or competition agencies, and entries from duplicate or fake accounts will be disqualified.
The Promoter accepts no responsibility for entries that are lost, delayed, corrupted, incomplete or not received for any reason.
e) Entry content
Entries must not be offensive, defamatory, obscene, discriminatory, unlawful, or infringe the rights of any third party.
The Promoter may remove or disqualify any entry it reasonably considers unsuitable.
f) The prizes
Each winner will receive one case of Norah’s Valley non-alcoholic wine (6 bottles, 750ml), approximate retail value £55.
There are ten (10) prizes available and ten (10) winners.
Prizes are non-transferable, non-refundable, and there is no cash alternative in whole or in part.
The prize includes delivery to a single UK mainland address. Any cost not expressly included is the winner’s responsibility.
Winners are responsible for any tax liability arising from receipt of a prize and should seek independent advice if unsure.
The Promoter reserves the right to substitute any prize with one of equal or greater value if the stated prize becomes unavailable for reasons beyond its reasonable control.
g) Selecting the winners
All valid entries received before the Closing Date will be entered into the draw.
Ten (10) winners will be drawn at random on Friday 28 August 2026 from all valid entries, using a computerised random selection process, under the independent supervision of Louise Harwood.
Winners will be drawn one at a time and each entry, once drawn, will be removed from the draw. No entrant may win more than one prize.
If fewer than ten valid entries are received, only that number of prizes will be awarded and the remaining prizes will not be awarded.
The Promoter’s decision is final and binding, and no correspondence will be entered into.
h) Notifying the winners
Each winner will be notified by direct message on Instagram within 5 days of the draw.
Winners must respond and provide the delivery details needed to send the prize within 14 days of being notified.
If a winner cannot be contacted, does not respond within that period, or is found to be ineligible, the Promoter reserves the right to withdraw that prize and draw a replacement winner from the remaining valid entries. The Promoter will make all reasonable efforts to contact a winner before doing so.
Prizes will be awarded within 30 days of the Closing Date.
i) Winner announcement
The surname and county of each winner, and a copy of these terms, will be available for six weeks after the Closing Date by writing to the Promoter at 34 Kensington Park Road, London W11 3BU or emailing caroline@freedfrom.com.
Entrants may request that their surname and county are not published. In that case the Promoter will provide the information to the Advertising Standards Authority on request.
By entering, winners agree that the Promoter may publish their Instagram handle and first name on its social media channels and website.
j) Intellectual property
By entering, entrants grant the Promoter a non-exclusive, royalty-free licence to reproduce their entry for the purposes of administering and promoting the prize draw. Entrants confirm the entry is their own original work and that they own or control all rights in it.
k) Data protection
The Promoter is the data controller for personal data supplied by entrants.
Personal data will be processed on the basis of the Promoter’s legitimate interests in administering the prize draw and awarding prizes, and will be used only for those purposes unless the entrant has separately consented to other use, such as receiving marketing.
Entering the prize draw does not require an entrant to sign up for marketing, and entrants who do consent may withdraw that consent at any time.
Entrants’ data will be retained for six months after the Closing Date and then deleted, except where the Promoter is required to retain it by law.
Data will be processed in accordance with the UK GDPR, the Data Protection Act 2018, and the Promoter’s Privacy Policy at https://www.freedfrom.com/privacy-policy-2/. Entrants have the right to access, correct or erase their data, and to complain to the Information Commissioner’s Office.
l) Instagram
This prize draw is in no way sponsored, endorsed, administered by, or associated with Instagram or Meta Platforms, Inc.
By entering, entrants release Instagram and Meta from any liability in connection with the prize draw.
Information provided by entrants is provided to the Promoter, not to Instagram.
m) Liability
Nothing in these terms excludes or limits the Promoter’s liability for death or personal injury caused by its negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded or limited.
Subject to the above, the Promoter accepts no liability for any loss, damage or disappointment arising from entering the prize draw or accepting a prize.
Nothing in these terms affects entrants’ statutory rights as consumers.
n) General
The Promoter reserves the right to cancel, suspend or amend the prize draw, or these terms, where circumstances beyond its reasonable control make this unavoidable. Any changes will be posted at https://www.freedfrom.com/terms-conditions/.
The Promoter reserves the right to disqualify any entrant it reasonably believes has breached these terms or acted fraudulently or in bad faith.
These terms are governed by the law of England and Wales, and the parties submit to the exclusive jurisdiction of the courts of England and Wales.
18. Contact Us
If you have any questions regarding these Terms & Conditions, please contact:
The Freed From Company Limited
Email: hello@freedfrom.com